In this modern world where competition stems from every tree and sprouts from every crack on the sidewalk, CEO’s must always be in constant change, renovation, and they must take part of a frequent learning process, they need to keep innovating, and moving forward. Once a company has thought itself to be secured, and confident that they are leaders above all, its competitors can easily devour it.
I know that this phrase can sound as a cliché, but it is also a real strong fact: Keep your friends close, but your enemies closer. As a CEO you have to always be on top of your game and be stepping on your competitors’ toes; having your competition close will ignite your creativity through the paranoia and suspicion. A healthy amount of suspicion is sometimes needed to fuel your thinking and never be the hare in a race where the turtle ends up winning. Even when we reach our goals in being number one, we have to spend part of our time thinking about the number two.
Having the competition close to you can be beneficial, since knowledge could be learned and paranoia could be cultivated. When I had the chance to visit other companies, I tried to embrace everything in and to grabbed all I could, which I later studied and benefited from, by incorporating and changing what in our company was weak. Knowledge then is the key driver.
Knowledge is power. The more you know, the more advantage you have over your competition. Knowing your competitors in depth can also help you uncover their weaknesses. Giving you a competitive advantage over the rest. In order to maintain this competitive advantage, focus, determination, and leadership must be invoked. Having sprinted to the half way mark in a marathon does not mean you’re bound to win; one must continue to the finish line.
CEO’s must be the hungry wolves in the pack leading the rest of their team to the game watching out for other wolves and leading them in the most efficient path This will help your teams be more adequate and efficient in completing their goals as well as keeping an eye out for any risk that may come, making your company better in strategizing accordingly.
In a world of fighting with tooth and claw, survival of the fittest is what will keep your company afloat and by keeping your friends close, and your competition closer will launch you towards greatness.
By: Ricardo de la Blanca