Gianluca brings almost 25 years of experience as copywriter and creative director. He worked for a large amount of clients in different market fields: energy, transports, automotive, health care, beauty and casual wear. He has been in charge of complex advertising campaigns, where he managed to integrate different marketing communication tools. He led the team of the Urban Car Revolution: SMART by Mercedes. Ferrovie Italiane (Italian Railways) assigned him the development of the concept of the train as an alternative to air travel. The competition between these two transportation carriers is still very trendy nowadays.
He wrote the copy strategy for the first ENI natural gas campaign, designed by one of the most representative contemporary artist: Jean Michel Folon, Johnson & Johnson, DHL, Lee jeans, Macallan, and E.ON have been the brands which he remembers with pleasure for the creative effort demanded by the objectives set by the customers. Gianluca believes that the words are lethal, cutting edge and able to indelibly mark instruments. He is a military and action reporter, as well as a high-tension novelist, a.k.a. Decimo Alcatraz with two action books in the Italian bookstores: Hawaladar and Desperation Discount.
He is a TacFit instructor and member of the hostage negotiation team trainers in Palo Alto School, the first non-academic business school in Italy.