Influence Marketing: The New Tool in Digital Communication

The most credible advertising is word of mouth. As I have mentioned before, according to Nielsen 84% of consumers trust recommendations from friends and/or relatives and 66% trust what other Internet users say. This is a key aspect and a very interesting thing about Influence Marketing. Through others, we can persuade our audience in a more effective way.

Thanks to this, more than 80% of companies plan to launch a campaign to reach Influencers [1]. In fact, only in the US, advertising agencies were anticipating to spend 60% of their budgets on this sort of strategy. Due to the importance that this has – and that it will continue having -, we will talk about what this strategy is used for and what we obtain by implementing Influence Marketing.

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