During the 2016 United States presidential campaign, two intriguing characteristics of the Trump campaign were Donald Trump’s ability to raise funds and the success in reaching his supporters using various communication platforms via technology. These two factors became prominent talking points throughout his campaign, especially during the last quarter of 2016; but what will be undeniably relevant in the next few years is the power of live streaming. It is not by chance that the new POTUS utilized this powerful strategy.
For some time now, this form of communication has been used by many in the political arena. Venezuelan Henrique Capriles Radonsky and Honduran Manuel Zelaya, opposition leaders in Latin America, use this outlet as part of their strategies (2). The Obamas, Argentina’s Mauricio Macri, France’s Nicolas Sarkozy and over twenty more government offices have Snapchat accounts and most of them broadcast regularly. Mexico’s Enrique Peña Nieto and some country’s governors are loyal followers of Periscope. During the last American presidential election, Sanders, Clinton and Trump invested significantly in these platforms. Let’s talk about why:
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