The moving benefits of video marketing

A decade ago, people would connect to their desktop or laptop computer to search the web and interact with content. Nowadays, they probably won’t. They will grab their mobile phone or tablet, practically at any time, in any place, because digital technology is cheaper than it’s ever been before, and there are virtually no limits for people when it comes to interacting with content.
On the other hand, content must have adapted itself to people’s needs too, giving them exactly what they want, at the right time.
This landscape has become an excellent opportunity for new formats, such as video marketing. Its benefits outgrow by large those from other forms of contents, like pictures or text posts, and it seems to be the most flexible, relevant and useful way to reach the on-the-go lifestyle consumers want.
Why? First of all, because video content is easy to recall. According to HubSpot, 80% of customers can remember a video they’ve watched in the last month. Videos are visual and auditory, which means they’re easier to remember than texts. Remembering your video means also remembering your brand. The result doesn’t limit to more sales, but also to users sharing your videos, which automatically expands your online reach.
Video marketing can boost your site’s SEO too. A high percentage of business decision-makers (65%) visit a website, and 39% of them will contact a vendor after viewing a branded video.
Another advantage lays in the way video content can strengthen your brand message. By adding voice and sounds, you can bring more personality to your message and make sure that your customers know who you are.
The more they like what they see, the more they will share your videos with other people. An estimated 92% of people who consume mobile videos share them. That is an astonishingly high rate of sharing. Simply Measured discovered that video is shared 1,200% more than both links and text combined.
You have listened more than a thousand times that an image worths a thousand words. Imagine what happens with a video, made of moving images. The stronger the connection your content can generate between your brand and your customers, the higher the possibilities of creating emotion driven sales.

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